Suppose you meet a beggar that hated the rich man living on the hill.  The beggar holds an invitation for a party at the rich man's house, a party for the whole town.  The beggar, however, is stubbornly opposed to it.  He's suspicious of the rich man's motivations.  He doesn't like that the rich man is successful, attractive, and influential.  The beggar refuses to be included in the feast. 

Then two men drive up in a van.  They ask the beggar if he'd like a ride to the party.  The beggar spits and shuffles away.  Then the men jump him, pin him down, tie his hands, and take him, kicking and shouting, to join the party on the hill. 

Kidnapped, the beggar's hatred grows.  And now he has a real reason to say the rich man is cruel. 

A big difference between this rich man and God is that God is not a cosmic kidnapper. When He throws a party, all are invited. But not all come (Luke 14:15-24). God is inclusive, but those who remain exclusive to live on their own and take the less human way refuse to approach the entry.  Not because they are unwanted, but because they choose not to celebrate. 

Many today are troubled at an apparent unfairness of God.  People abhor the idea of hell for its length of stay.  They ask, "If a person is guilty for 70 years of their life, why should they spend infinity years in a fiery prison?"  They are right that the numbers are not the same.  But we may look at this in two ways: 1) Anselm argued that, regardless of years, if we wrong an infinite God then that requires an infinite punishment—or an infinite sacrifice in our place, Jesus—(Rm 3:10-23). Or 2) we must consider what happens to our very souls when we refuse God.  Just as the friend of God is being renewed day by day in their spirit (2 Cor 4:16), so those who refuse God are developing a withered soul unfit for heaven.  On this view, hell is the only alternative to those who do not want and cannot handle the presence of God. (See C. S. Lewis' The Great Divorce for a picture of this view).

Another big difference between the rich man and God is that God made us for himself. He is the fountain of human pleasure (Ps 16:11), love (1 Jn 4:8), and life (Dt 32:39; Jn 6:33).  You ultimately cannot have these treasures unless you have God too! In this world, they are on loan to point us to him, and once we close ourselves to him, we close ourselves to receiving his gifts. In Biblical terms the alternatives to life, love and heaven are death, loneliness, and hell. Anyone who refuses God's friendship is never kidnapped to be his friend. God is gentleman enough to respect our choices. He lets us become our choices.  Yet to undo the way of death in our lives, he has gone the far distance to swing wide his doors and invite us into his life and his feast, through his death and resurrection.